George McCarter

George McCarter is a seasoned professional in analytics and digital strategies, currently serving as a Senior Analytics Implementation Engineer at Zoopla since March 2021, after holding positions as a Senior Tracking Analyst within the same company. Prior experience includes roles as an Analytics Implementation Architect at John Lewis & Partners and Digital Analytics and Insights Manager at CMC Markets. George began a career in digital media with positions such as Web Content Editor at Bourne Leisure Ltd and Communications and PR Executive at Dyson. Additionally, George has a foundation in social media and marketing through freelance and internship roles, complemented by a Bachelor of Arts in History from the University of East Anglia.