Ruby Huang is an accomplished marketing professional with extensive experience in CRM and loyalty strategies. Currently serving as the Lead Loyalty Strategist at zooplus since September 2024, Ruby previously held key positions at major companies including KFC UK & Ireland as Digital Marketing and CRM Lead, and Costa Coffee as Global CRM and Loyalty Manager, where Ruby managed CRM channels that generated significant sales revenue. Ruby's earlier experience includes a role as Brand Manager for Cow&Gate Food at Danone, where Ruby focused on digital communications and successful CRM campaigns, as well as foundational work during a Marketing Graduate Trainee role at Unilever. Ruby holds a Bachelor’s degree in Marketing from Renmin University of China and a Master of Science in Management Research from the University of Oxford, along with various professional certificates in brand management and data-driven marketing.
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