Sofia Adarve is a seasoned UX professional with extensive experience in product design and user experience analysis. Currently serving as UX Lead and Senior Product Designer at zooplus since October 2021, Sofia previously held the position of Senior Product Designer at Telefonica from February 2018 to September 2021, specializing in global brands. Prior experience includes work as a UX Consultant at The Cocktail, where projects spanned banking, retail, and insurance sectors, and a User Experience Analyst role at Wunderman South Africa, focusing on user-centered design. Sofia has also contributed to academia as a lecturer at Universidad EAFIT and holds certifications and degrees in usability analysis and product design engineering from esteemed institutions.
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