Matthew H.

Matthew H. is a data-driven professional specializing in experimentation, analytics, and conversion rate optimization. With experience as a Senior Research Manager at MECLABS Institute, Matthew successfully increased contract revenue by 50% and generated significant revenue through email marketing campaigns. They later served as a Senior Analyst at Sears Holdings Corporation, launching over 200 tests that contributed to $1.1 billion in revenue. Currently, as the Manager of Digital Optimization at Zoro US, Matthew develops testing strategies and frameworks to enhance online business conversion rates, drawing on expertise in SQL and Python for data analysis. Matthew earned a BSBA in Finance from the University of Central Florida.