Chris B. is a Decision Analytics Associate Consultant at ZS, focusing on leveraging marketing analytics to address business challenges for pharmaceutical clients, including Merck and Sanofi, since December 2021. Prior to this role, Chris managed digital marketing initiatives as a Senior Digital Studio Manager at Tag, delivering campaigns for over 20 biotech brands, including AMGEN. Chris also has experience as a Front End Designer and Developer, creating B2C media campaigns for national brands and a Junior Graphic Designer at McGraw-Hill Education, leading a rebranding effort. Earlier roles include lead design and development positions at various companies, and Chris's educational background includes a B.S. in Psychology and Communication Design from Carnegie Mellon University.
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