Eric Swank is an experienced manager at ZS, specializing in developing consumer-centric growth strategies since September 2015. Areas of expertise include innovation strategy, go-to-market strategy, consumer segmentation, consumer journey mapping, brand equity and positioning, quantitative market research, and AI/ML-driven insights and operational Natural Language Processing (NLP). Prior to ZS, Eric held positions as an analyst in the Asset Management Group at Goldman Sachs in 2014 and served as a web designer, developer, and business analyst at RIA in a Box from 2013 to 2014, contributing to the firm's compliance services for registered investment advisors. Eric Swank is an alumnus of Northwestern University.
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