Matt Rich is a seasoned professional with extensive experience in strategy, insights, and brand activation within the beverage industry. Currently serving as a Strategy, Insights & Planning Consultant at ZS since April 2022, Rich previously held the position of Brand Activation Manager at E. & J. Gallo Winery from October 2019 to March 2022. As the Founder & CEO of Locale Vine from December 2017 to October 2019, Rich showcased entrepreneurial skills in the market. A background at Salient Management Company as a Senior Business Consultant and various roles at Harvest Hill, including Regional Sales Manager and Sr. Sales Planning Manager, provided a strong foundation in sales and market strategy. Early career experience includes marketing-related positions at Team Enterprises and an internship as a Business Analyst at Cruzan Rum Distillery. Rich holds an MBA in Marketing from The University of Chicago Booth School of Business and a Bachelor's Degree in International Business from Florida Atlantic University.
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