Prashant Arora is an Associate Principal at ZS, with a professional tenure starting in May 2016, previously serving as a Business Consulting Manager and Business Consultant. With extensive experience in market opportunity assessment and strategic consulting for pharmaceutical and medical services clients, key achievements include the development of a Chronic Care Management offering, a Non-Personal Promotion strategy for a breast cancer drug, and enhancements in drug adoption rates through targeted segmentation strategies. Prior to ZS, Prashant worked at Evalueserve as a Senior Business Analyst, leading market studies in the express services sector. Prashant holds an MBA in Finance and Marketing from the Indian School of Business and a Bachelor of Engineering in Production and Industrial Engineering from Delhi College of Engineering.
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