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John A. Sasso

Advisor at ZStrata

John Sasso is the President of Insight Consulting, an independent management-consulting firm in the Long Island, New York area. He specializes in assisting small to medium-sized privately owned companies with their profit and growth plans.

John has extensive experience in developing business plans, marketing strategies, and product development plans, and arranging for the out-sourcing of operations and materials to low-cost factories in Asia and Mexico.

During his more than 25 years as a top-level executive, he succeeded in acquiring strategic companies, turning around troubled businesses, consolidating mergers and acquisitions, and leading a management buyout and initial public offering. His efforts consistently resulted in sales growth and profit improvement for the companies involved, whose sales range from $4M to $100M.

John has turned around five troubled businesses, achieving an overall 43% increase in revenues and a 20% profit improvement. Earlier he gained a technical background in software and systems development, followed by sales, sales management, and marketing. He is a graduate of Hofstra University with a Bachelor of Science degree in Business and Economics.


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