EDA PAKEL

Eda Pakel is a seasoned Brand Manager with a comprehensive background in marketing and brand management. They have held positions at notable companies such as Eti, where they served as a Junior Brand Manager, overseeing various brands including Canga and Maximus. Currently, Eda manages brands at Haribo Turkey, responsible for the HARIBO Altın Ayıcık brand, while also leading brand strategies for ZÜBER in the ice tea, chips, and spread categories. Eda's educational background includes a Bachelor's degree in Business Administration and Psychology from Koç University, complemented by multiple internships across various sectors.