Alan Rutter is a Principal UX Consultant at Zühlke, where they lead user-centered design and research projects for clients in various sectors, including retail and finance. With 15 years of experience in UX, marketing, and design, they have a proven track record of collaborating with prestigious global brands to drive sales and enhance user satisfaction. Previously, Alan held key roles such as Senior Creative Designer at 8 Ball Games Ltd and UX Lead at Shepherds Friendly, where they shaped digital experiences and built coherent UX strategies. Alan's educational background includes a distinction in Graphic Design from Mid Cheshire College. They are passionate about mentorship and committed to developing user-centric digital products that foster business growth.
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