Laís Cantão is a Senior Product Designer at Zup Innovation, passionate about product and design, focusing on enhancing user experience through advanced strategies and techniques. They have expertise in various prototyping tools and marketing technologies, with a strong background in UX/UI design, usability, and agile methodologies. Laís holds a Bachelor's degree in Graphic Design and two MBAs in Strategic Marketing and Branding, as well as in Interaction Design (UX/UI). Their past experience includes roles as UX Lead at Montreal Oficial and UX/UI Designer at Diarios Associados, among others.
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