Marcelo Pampanini is a Product Designer with extensive experience in creating digital solutions for various sectors, particularly in financial and logistics industries. Currently, at Zup Innovation since June 2022, Marcelo specializes in designing CRM systems for Itaú BBA Agro, enhancing workflows for sales and call center teams. Previous roles include product design positions at Facily, Venturus, and Assertiva, where Marcelo executed full-cycle design tasks and led user research sessions. Additionally, Marcelo has a background as a Senior Art Director and Art Director in advertising. Marcelo's educational credentials include a Bachelor's degree in Public Relations from Pontifícia Universidade Católica de Campinas and ongoing studies in Digital Product Leadership at Tera.
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