Renata Rocha is a seasoned Product Manager at Zup Innovation since February 2021, specializing in digital product management and promoting a product culture within Itaú to drive digital transformation. Prior roles include Senior UX Designer, where Renata contributed to the IaaS project by developing an API Portal, and Product Designer for the Itaú loyalty platform (iupp), focusing on enhancing customer experience. Prior to Zup Innovation, Renata served as Director of Agribusiness at Próprio, managing administrative and financial processes. Education includes a degree in Digital Product Leadership from Tera and ongoing studies in UX and UI Design.
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