Vanoni Parreira serves as a Design Lead at Zup, where they lead and mentor Product Designers while actively contributing as a specialist in high-impact strategic projects. With over 10 years of experience in digital design, including the last 3 years focused on design leadership and strategic deliverables for large organizations, Vanoni combines a background in advertising with a passion for UX and product strategy. They began their career as an Art Director in advertising agencies before transitioning to the digital landscape in 2016, where they have pursued excellence in design maturity and culture, DesignOps, and the application of GenAI in digital experiences.
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