Ritwika Maitra

Ritwika Maitra is an experienced marketing professional with a strong background in performance marketing, currently serving as a Performance Marketing Manager at Zupee since May 2021, after previously holding the position of Assistant Performance Marketing Manager. Prior to Zupee, Ritwika worked at RupeeRedee as a Marketing Manager and Assistant Marketing Manager, focusing on optimizing customer acquisition through SEO and social media strategies. Earlier experience includes a role at FIS as a Subject Matter Expert on the Google Marketing platform, where Ritwika led a team, managed Google Ad Grants accounts, and recommended campaign strategies. Additional internships at Bravura Gifts, the Directorate Of Advertising And Visual Publicity, and All India Radio contributed to a diverse skill set, supported by academic qualifications in digital marketing and history from MICA and Delhi University.