Jess Seaton is a seasoned marketing professional with extensive experience in CRM and player engagement within the gaming industry. Currently serving as a Lifecycle Marketing Specialist at Zynga since November 2021, Jess oversees the execution of CRM activities for multiple games, focusing on email and push notifications. Previously, as the Head of CRM, Communities, and Player Services at Comunix, Jess established various departments and drove growth in daily active users, customer satisfaction, and retention. Earlier roles include positions at Huuuge Games and Moon Active, where Jess honed skills in player retention and engagement. Educational qualifications include a degree in Paralegal Studies from Humber College and a degree in Food and Beverage Management from George Brown College.
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