Sam Cooper

Sam Cooper is an experienced leader in the gaming industry, currently serving as Vice President and Head of NaturalMotion Games at Zynga since June 2021, where responsibilities include overseeing Racing and Shooter game development teams. Prior to this, Sam held multiple leadership roles at Activision from August 2012 to May 2021, culminating as Vice President & Head of Live Services for the Call of Duty franchise. Earlier career experience includes senior product management roles at EA SPORTS for the FIFA franchise and brand management at Sara Lee. Sam's educational background includes a BA (Hons) in International Marketing Management from Bournemouth University and a CIM Professional Postgraduate Diploma in Marketing from the University of Hertfordshire.