Aled Evans

Aled Evans has a diverse work experience spanning over several years. Aled started their career at Gamma, where they worked in design and communications, marketing and managing tours for international performing artists. Aled then moved on to Conran and Partners, where they worked as a designer, specializing in graphic and communication design, including advertising, retail, packaging, and brand extension.

Aled then took on the role of New Media Design Head at Jive Records, where they were responsible for screen-based and interactive design for music artists such as Britney Spears and Justin Timberlake. During their time at Jive Records, they played a key role in increasing profitability, leading to the company's sale for $3 billion in 2003.

Following their success at Jive Records, Aled joined Yard as a consultant in user experience and product innovation, working with both start-ups and established companies. Aled gained industry foresight and contributed to the growth of companies like Shipserv, a global marine search engine and e-marketplace.

Aled then became the Head of Design and User Experience at VisualDNA, a Nielsen Company. Aled played a crucial role in developing a self-profiling tool that scaled to over 200 million users. Aled also collaborated with behavioral psychologists and data scientists to turn big data into emotional mapping for notable clients such as eHarmony, Waitrose, and Red Bull.

In 2016, Aled joined Admiral Group Plc as a product and customer experience innovation professional, where they piloted next-generation products and customer journeys for the company's insurance arm. Aled subsequently stayed with Admiral to improve online conversion, innovate new brand and product offerings, and expand into the areas of loans, car buying, and personal finance.

In 2019, Aled started working independently as a creative lead, focusing on product design and digital customer experience for well-known brands, entrepreneurs, and high-growth startups. Aled transformed the experience of education, financial services, customer profiling, and retail.

Most recently, Aled joined Zzish as the Product and Design Head in 2022. From there, they transitioned to their current role as CTO and Design at qodeo in 2023.

Aled Evans attended the University of Cambridge from 1989 to 1992, where they studied architecture.