Vogue Appoints New Global Creative Director

Sarah HallamExecutive Moves

Vogue names Juan Costa Paz as its new Global Creative Director. Courtesy of Condé Nast.

Condé Nast announced on Monday that Juan Costa Paz will be Vogue’s new Global Creative Director, effective immediately. Costa Paz will report directly to the legacy fashion magazine’s Global Editorial Director and Condé Nast Chief Content Officer Anna Wintour. In his new role, Costa Paz will oversee the creative direction for the brand in both the U.S. and the U.K. and help guide Vogue’s approach to content for all brand platforms and formats worldwide.

Condé Nast and its subsequent brands have seen a major restructuring in its leadership in the past few months. In December, the media company made Anna Wintour its first-ever CCO. That same month, Wintour’s right-hand man, Raúl Martinez, departed the company to join Victoria’s Secret as its head creative director. Costa Paz’s new role will include taking over some of his responsibilities.

Costa Paz joins the legacy fashion magazine from Convoy, a digital agency he co-founded in 2013. Some of Convoy’s clients include production for designer fashion brands such as Louis Vuitton and Miu Miu, as well as working with brands like Nike and Google.

Before working at Convoy, Costa Paz oversaw brand communications as the digital director for the French retail company Kenzo. Prior to that, he launched his career as a creative executive at Costa Films, where he developed the company’s global streaming platform Mubi.

Costa Paz’s background in filmmaking, streaming, and digital content signals the direction of Vogue’s content strategy going forward.

“Juan's approach to storytelling across platforms, his optimism and humor and his strong belief in collaboration make him a natural fit for this role,” Wintour said. “I look forward to seeing the strong impact Juan will have at Vogue and how we communicate with our audiences around the world.”


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