Holly Briedis will join the fashion retailer as an Executive Vice President and Chief Digital Officer.
Fossil Group announced on Monday that Holly Briedis has joined the company as Chief Digital Officer. In her new EVP role, she will be expected to lead the Texas-based fashion retailer in its new digital initiatives.
Briedis is an experienced digital marketer, and most recently worked as a partner at the consulting firm McKinsey & Company, where she advised consumer companies on driving profitable growth in the Omnichannel and Customer Experience practice for Retail in North America.
She brings experience working in e-commerce, digital marketing, loyalty and CRM to the new role.
In addition to her 15 years of experience in digital marketing, Briedis also has an extensive background in education. She has served on the Board of Directors for both KIPP Miami and KIPP Texas Public Schools for the past six years. She’s also a founding member of LaunchU, a Chicago-based educational nonprofit focused on improving college prospects and educational opportunities for underserved youth.
Fossil Group holds a diverse portfolio of owned brands, such as Fossil, Michele, Misfit and Zodiac, as well as a group of well-known licensed brands including Armani Exchange, Diesel, Michael Kors, Marc Jacobs, PUMA and Tory Burch.
"The digital footprint of consumers continues to grow, and brands leaning into this evolution are the ones driving growth," said CEO and Chairman Kosta Kartsotis. "Holly's extensive leadership and expertise in driving customer-centered digital transformations for retail brands during her time with McKinsey & Company will help Fossil Group cement itself as a digital-first retailer."
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