The change, which was made at Dorsey’s request on April 20, doesn’t impact any of his responsibilities and he will continue to serve as the company’s principal executive officer, according to a company filing.
Block, formally known as Square, is the Twitter founder’s payments technology startup. The company changed its name in December 2021 to create an overarching brand for all its offerings as Square had become synonymous with its payments terminal products. The company also owns Cash App, TIDAL, and TBD54566975.
Dorsey’s title adjustment echoes Elon Musk’s decision to crown himself as the CEO and Technoking of Tesla in March 2021. Tesla’s CFO Zach Krikhorn also had his title adjusted to CFO and Master of Coin.
Musk had previously called CEO “a made-up title” and said that it doesn’t mean anything, opposed to roles like president, treasurer and secretary, which are all required by the IRS. At the time of his title change, Musk said, “I just did that as kind of, like, a joke — just to show that these titles don’t mean a lot.”
It’s unclear why Dorsey changed his title to Block Head, but the date of the change—April 20 (4/20), which is associated with smoking marijuana—indicates it may be a light-hearted move in the same vein as Musk’s move.