Lusha vs. The Org

There are hundreds of tools to choose from in the world of sales intelligence software. Some, like The Org, are designed for targeted outreach, while others such as Lusha are designed for high volume "spray and pray" outreach.

What is The Org?

The Org is a sales intelligence platform that enables you to close more leads by searching and monitoring the world's largest network of public org charts.

Advantages of The Org

• High-quality data. With daily user-updated org charts, The Org provides the most accurate contact information, allowing you to time your outreach efforts based on real-time, high-quality data.

• Helpful org charts. The Org provides the visual context of leads within the target organization. This improves understanding of the potential customer and allows for easy outreach using The Org’s seamless CRM integrations.

• Fair pricing and billing. The Org provides a free version and a premium plan at a fraction of the cost of similar sales intelligence tools in the market. Additionally, users enjoy a high level of flexibility as they can cancel the subscription anytime.

Disadvantages of The Org

• Limited data. A focus on quality compromises quantity. The Org’s database is limited compared to other sales intelligence tools as the platform is focused on collecting and maintaining the most relevant and accurate data rather than the most data.

• Focus on tech companies. The Org’s database is mainly comprised of high-growth tech startups. With limited data coverage of late-stage and public companies, The Org is best for targeting tech companies.

What is Lusha?

The platform provides sales prospecting software to help companies identify potential customers and make targeted outreach.

Advantages of Lusha

• A vast amount of data. Lusha is among the sales intelligence platforms with the most data. Their contact database consists of more than 200 million profiles, 100 million companies, 150 million emails, and 50 million mobile numbers.

• Helpful intent data. Lusha is praised for its great intent data that allows salespeople and marketers to make targeted outreach.

• Comprehensive platform. Lusha’s comprehensive platform seamlessly integrates sales and marketing tools into the same platform, enabling better collaboration between sales and marketing teams.

Disadvantages of Lusha

• Lusha does not have any org chart data which makes it difficult to identify the most relevant person to contact within an organization.

• Lusha may have too much to maintain. Users report wrong and outdated contact info and incomplete data.

Should I choose Lusha or The Org?

Lusha and The Org take two different approaches to sales prospecting.

Lusha has a vast amount of contacts and enables users to reach many potential buyers. Meanwhile, The Org has fewer contacts, but higher quality, and is suitable for companies that want to target fewer, but higher quality leads.