Org of the Week: This is Beyond

This is Beyond was founded in 2008 by Serge Dive and Sarah Ball, inspired by Serge’s realization during a 2005 African safari about the transformative power of experiential travel. Breaking away from traditional corporate norms, they launched PURE Life Experiences in 2009, pioneering immersive, transformational luxury travel events. Since then, Serge and his team have expanded the vision, turning industries into inspired communities through a house of brands.

Today, the company has grown into a UK-based events leader, known for curating exclusive, imaginative, and immersive experiences that foster genuine human connections and strong business relationships. Its portfolio includes industry-defining events such as PURE Life Experiences for high-end experiential travel, LE Miami for contemporary luxury, We Are Africa showcasing African tourism, Further East for Asian travel brands, and Conservation Lab, a two-day un-conference dedicated to conservation.

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