Salesforce Has a New Top Marketing Exec to Drive Growth in 2021

Salesforce has a new Chief Marketing Officer, Sarah Franklin, following Stephanie Buscemi's departure from the software company after more than six years on the job.

In the tweet announcing her decision, Buscemi thanked CEO Mark Benioff and COO Bret Taylor and said, “Change is constant, and our biggest leaps of growth are with change. After 6.5+ years, I've decided to leave @Salesforce for the next phase of my journey.”

As Salesforce’s new CMO, Franklin will lead a global team of marketers as they continue to develop insight-driven, personalized customer experiences designed to drive the company’s growth.

Franklin is a 13-year Salesforce veteran who founded Trailhead, the company’s gamified online learning platform that teaches users the necessary skills to get a job using Salesforce software. Most recently, she has served as the EVP & GM of Platform, Trailhead & Developers where she has led Salesforce’s developer initiatives with a focus on democratizing technology. She has also sevred in a variety of technical and leadership roles large enterprises like Amazon and Lockheed Martin as well as a few startups. Franklin holds a dual degree in Chemical Engineering and Biochemistry from Virginia Polytechnic Institute & State University.

The transition to a new CMO follows news that the company’s CFO, Mark Hawkins, plans to hand over the reins to Amy Weaver in February 2021. These executive changes come during a period of growth for the company as in December 2020 the software giant announced it would acquire popular workplace messaging app Slack for $27.7 billion.

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