In the tweet announcing her decision, Buscemi thanked CEO Mark Benioff and COO Bret Taylor and said, “Change is constant, and our biggest leaps of growth are with change. After 6.5+ years, I've decided to leave @Salesforce for the next phase of my journey.”
As Salesforce’s new CMO, Franklin will lead a global team of marketers as they continue to develop insight-driven, personalized customer experiences designed to drive the company’s growth.
Franklin is a 13-year Salesforce veteran who founded Trailhead, the company’s gamified online learning platform that teaches users the necessary skills to get a job using Salesforce software. Most recently, she has served as the EVP & GM of Platform, Trailhead & Developers where she has led Salesforce’s developer initiatives with a focus on democratizing technology. She has also sevred in a variety of technical and leadership roles large enterprises like Amazon and Lockheed Martin as well as a few startups. Franklin holds a dual degree in Chemical Engineering and Biochemistry from Virginia Polytechnic Institute & State University.
The transition to a new CMO follows news that the company’s CFO, Mark Hawkins, plans to hand over the reins to Amy Weaver in February 2021. These executive changes come during a period of growth for the company as in December 2020 the software giant announced it would acquire popular workplace messaging app Slack for $27.7 billion.
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