Stitch Fix Finds a New CMO as Consumers Rethink Their Wardrobes

As online personalized shopping and styling platform Stitch Fix looks to capitalize on a reopening world in which consumers’ changing tastes and waistlines might require a new wardrobe, the company has hired Debbie Rose Woloshin as its new Chief Marketing Officer.

Woloshin, who reports to CEO Elizabeth Spaulding, is in charge of the company's marketing department, which has teams spread across the U.S. and the U.K.

In a press release announcing the hire, Spaulding added that Woloshin “will play a central role in telling our story as we become the global destination for personalized shopping, styling and inspiration."

Woloshin, no stranger to fashion, was previously CMO at Marc Jacobs. Before that, she led marketing at the Frye Company and Ann, Inc. and spent more than 17 years with the Jones Group.

The scramble for post-pandemic duds as bars reopen and employees return to their offices has already resulted in positive results for Stitch Fix. In the company’s second fiscal quarter of 2022, which ended January 29, the e-commerce company reported $517 million in net revenue, up 3% year-over-year. It also announced that its revenue per active client exceeded $500 for the third quarter in a row, reaching a record $549 per active client.

To aid its message, Stitch Fix has already launched a campaign with actor and producer Keegan-Michael Key to encourage men to ditch their outdated clothes. It also unveiled a campaign with tennis legend Venus Williams to help women overcome feelings of self-doubt, fear and anxiety when starting or restarting a fitness routine as it looks to grow its presence in activewear.

"There are many exciting opportunities on the horizon as we continue to expand our offering and focus on bringing our personalized styling and shopping experience to more clients,” Spaulding said. “Debbie has built and grown some of fashion's most beloved brands, and we're looking forward to the wealth of creative and commercial experience she'll bring to Stitch Fix.”

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