Kevin Aldridge

Kevin Aldridge is a seasoned marketing professional with extensive experience in product marketing and strategic growth initiatives. Currently serving as the Senior Product Marketing Manager at 1-800 CONTACTS since April 2010, Aldridge has successfully led go-to-market strategies for various product lines, notably revitalizing a stagnant product to become a top seller with improved margins. Previously, as Associate Marketing Director, Aldridge managed a $30MM budget, achieving significant growth in customer acquisition through diverse media channels. Early career roles included Marketing Manager at 1-800 CONTACTS, where Aldridge developed promotional strategies for major retail partners, and Marketing Program Manager at CPI Corp., enhancing marketing programs across a large network of locations. Aldridge holds dual Bachelor's degrees in Business Administration and Marketing from the University of Utah, complemented by education from Columbia Business School.