Samantha Byrne, MBA, is an experienced marketing professional currently serving as the Manager of Growth Marketing at 1-800-FLOWERS.COM, INC., where responsibilities include overseeing daily strategies for paid social, programmatic, and video campaigns while managing agency and media partnerships for effective marketing execution. Prior to this role, Samantha worked at Publishers Clearing House Media as the Assistant Manager of Paid Social Acquisition, leading a team across multiple digital platforms and managing a substantial budget. With a strong foundation in digital marketing from previous positions at Publishers Clearing House and an academic background including an MBA in Marketing and a Bachelor's degree in Finance from Molloy University, Samantha also contributes as the Head Coach for Women's Rugby at Molloy University.
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