Josué Medina

Josué Medina is a digital marketing specialist and web designer who currently works for 100 Ladrillos. Prior to their current position, they held various roles in digital marketing and sales, including a stint as Digital Marketing Lead for Donaldson LATAM from October 2016 to September 2020. During their time with Donaldson LATAM, Josué was responsible for leads generation, automated marketing, attribution modeling, content marketing, analytics, and SEO. Josué also oversaw paid advertising campaigns for Mexico, Colombia, Chile, Peru, Argentina, Central America, and Brazil.

Under Josué's leadership, the team at Donaldson LATAM saw a 167% increase in leads from South America and a 51.2% lead-to-quote conversion rate. Additionally, the company's ROAS (return on ad spend) increased to 4857%.

Since 2014, Josué has also served as a mentor for SenseCube México and Co-Founder & Country Manager for EmpreDiem México. In these roles, they have helped to develop and grow both organizations. Josué has also been a Fellow for Balloon Latam since 2014.

Josué Medina has a Bachelor's Degree in Computer Science Engineering from Tecnológico de Monterrey. Josué also has a Diploma in Exponential Innovation from Universidad Cuauhtémoc Plantel Aguascalientes. In addition, they have a Communications & Digital Marketing Diploma from Tecnológico de Monterrey. Josué Medina is also certified by Coursera in Analyze Data to Answer Questions, Process Data from Dirty to Clean, Prepare Data for Exploration, Ask Questions to Make Data-Driven Decisions, Foundations: Data, Data, Everywhere. Josué is also certified by HubSpot Academy in HubSpot Solutions Partner, Metodologías Inbound, Inbound Marketing, Delivering Client Success, Developing a Sales Plan, and Frictionless Selling.