Liam Barrett

Liam Barrett is an experienced sales and marketing professional with a robust background in global brand management, strategic sales, and event marketing across various industries. Currently serving as Vice President of Global Sales at 100% since February 2022, Liam has previously held key positions at DRAGON ALLIANCE, where responsibilities included brand strategy and team management. Additional experience includes roles at Environmental Lights, Neff Headwear, Burton Snowboards, and Oakley, where expertise in sales representation and sports marketing was honed. Liam's career began in 1999 with event production at JJS Inc. and included significant roles in outdoor and sporting goods companies. A graduate of the University of New Hampshire's Peter T. Paul College with a BS in Business Administration, Liam's career reflects a strong commitment to brand development and sales leadership.