James Sheraton Lay

James Sheraton Lay is a seasoned professional in the field of technical art and design with extensive experience in the gaming industry. Currently serving as the Lead of Technical Art & Design at 10:10 Games since August 2021, previous roles include Lead Technical Designer, Senior Technical Designer, and Gameplay Artist at TT Games Ltd from September 2012 to August 2021, where responsibilities included the design and optimization of LEGO props and 3D parts libraries. Earlier experience as a Remote 3D Environment Artist and Game Designer at Helm Systems LLC involved creating 3D environments for multiple projects, including the critically acclaimed "The Soul Keeper." James is also recognized for contributions as Lead Game Designer and Level Designer for a university project at Glyndŵr University, where a Bachelor's degree in Computer Games Development was earned.