James Hoyle

Creative Director

James Hoyle is a seasoned Creative Director with extensive experience in leading branding initiatives and communications. Currently serving as Creative Director at both 160over90 and XYZ Brand Experience since January 2024 and May 2022 respectively, James has a track record of delivering bespoke brand experiences that enhance client business outcomes. Prior roles include Creative Director positions at Tin Man Communications, MSLGROUP, and Weber Shandwick, where responsibilities spanned creative direction and consumer-focused strategies. James also held leadership roles at Fishburn and 77, contributing to new business development and managing high-profile accounts. Early career experience includes significant work in corporate PR and B2B tech account management at Fishburn Hedges and Johnson King. James holds a BA hons in Politics from Newcastle University.

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