160over90
Jeffrey Barash is a seasoned professional in brand partnerships and sponsorship activation with extensive experience in sports and entertainment marketing. Currently serving as Senior Director of Brand Partnerships at 160over90 since June 2022, Jeffrey previously held roles including Account Director at Scout Sports and Entertainment and Associate Account Director at the same firm. Jeffrey's career includes significant positions at AEG, where responsibilities encompassed managing global partnerships and serving as Manager of Global Partnerships for the LA Kings. With a solid foundation in sports management from the Isenberg School of Management at UMass Amherst, Jeffrey's expertise spans corporate sponsorship, sales strategies, and event logistics, contributing to the successful execution of sponsorships and marketing campaigns.
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160over90
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160over90, part of the Endeavor network, is an award-winning cultural marketing agency that elevates brands by creating ideas for the world to obsess over and shared moments where people feel something real. With 800+ thinkers, doers, and makers across every cultural corner of the globe, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. Turning fans into fanatics for companies of all sizes, 160over90 works with leading brands including AB InBev, DP World, Marriott International, USAA, and Visa.