Jeffrey Barash

Jeffrey Barash is a seasoned professional in brand partnerships and sponsorship activation with extensive experience in sports and entertainment marketing. Currently serving as Senior Director of Brand Partnerships at 160over90 since June 2022, Jeffrey previously held roles including Account Director at Scout Sports and Entertainment and Associate Account Director at the same firm. Jeffrey's career includes significant positions at AEG, where responsibilities encompassed managing global partnerships and serving as Manager of Global Partnerships for the LA Kings. With a solid foundation in sports management from the Isenberg School of Management at UMass Amherst, Jeffrey's expertise spans corporate sponsorship, sales strategies, and event logistics, contributing to the successful execution of sponsorships and marketing campaigns.