Alissa Garfinkel

Alissa Garfinkel is an experienced marketing professional with a strong background in digital marketing strategy, eCommerce optimization, and campaign management. Currently serving as the Marketing Optimization Manager at 1-800-PACK-RAT, Alissa has significantly improved conversion rates through A/B testing and data-driven insights. As the Owner of Ali Marie Consulting since 2014, Alissa has provided strategic marketing guidance to small businesses and nonprofits, developing effective campaigns and business plans. Previous roles include Marketing Associate at Autumn Consulting and Marketing and IT Coordinator at Brinson Insurance Agency, where Alissa excelled in creating digital marketing plans and managing campaigns for diverse clients. Alissa holds a Bachelor's Degree in Business Administration of Entrepreneurship from Western Carolina University.