180ops
Elina Ali-Melkkilä serves as the Founder, CEO, and Interim Change Lead at Direo Oy Muutosjohtamisen toimisto since January 2023, focusing on enhancing organizational adaptability and change capabilities. In addition, Elina is an investor in the Circular Economy for Emmy Clothing Company and advises on strategy execution and growth at 180Ops. Previously, Elina held various leadership roles including Director at Tangible Growth and Organizational Change Development Lead at Integral Oy, where strategic alignment in change management was emphasized. With a solid background in business development at major firms such as Apple, IBM, and Oracle, Elina combines extensive experience in digital transformation and sales management. Educationally, Elina is pursuing a Master of Business Administration in Circular Economy and holds an eMBA alongside a Bachelor of Business Administration.
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180ops
Revenue Operations & Intelligence (RevOps, RO&I) SaaS solution delivering insights and KPI's for customer and market driven strategic decision making. Our approach creates a bridge from strategy to tactical decision making and operational customer management. We help you answer four fundamental question: What to sell, to whom, when and why. This solution is meant for large and mid-cap B2B companies that have wide offering and diverse types of customers. This type of complexity can be managed with our technology, which will help with strategic segmenting and clarifying how offerings create value and synergy. At strategic level we create an actionable view to addressable and obtainable markets with bottom-up approach that also gives practical answers about how to grow customer relationships at individual customer level. We will deliver you 180 degree perspective change to customer and market centricity. You will get insights for growth and capability to monitor and manage change. Large and mid-cap companies have a lot of data, numerous current customers, history and capabilities, but they struggle with complexity. Our role is to aggregate the data that a company already has, combine it with external data and generate insights and practical answers for growth. Our AI and ML solutions operate as alchemists turning the multitude of raw data sources in to actionable insights, priorities and operations. You have data, our role is to make sense from it all by consolidating and transforming it into meaningful information. The amount of data is not meaningful, but the insights and the purpose derived from it make a world of difference