°1824 - Universal Music Group
Jasmine Gordon is a Strategic Partnerships Representative at °1824 - Universal Music Group, focusing on partnership outreach and engagement strategies aimed at connecting artists with college audiences in Atlanta. Additionally, Jasmine serves as a GRAMMY U Atlanta Representative and has roles within The Recording Academy that include coordinating logistics for significant events like the Grammy Awards. As the President of The Spelman College Women in Hip Hop Collective, Jasmine leads initiatives while previously holding the position of Vice President in the same organization. Experience includes internships at Creative Artists Agency, Warner Music Group, and Quality Control Music, where Jasmine gained hands-on knowledge in marketing, branding, and event production. Jasmine is currently pursuing a Bachelor of Arts in Business, Management, and Marketing at Spelman College, expected to graduate in May 2025.
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°1824 - Universal Music Group
°1824 is Universal Music Group's culture marketing & creative strategy division focused on the connection of artists to fans. °1824’s services include content creation, PR, A&R, creator partnerships, strategic partnerships, insights & strategy, experiences and livestreaming. With a staff of passionate and highly skilled visionaries, °1824’s first-of-its-kind network of young creatives makes an impact locally while thinking globally. We redefine artist development by giving them a direct connection to youth culture and providing resources essential to an artist’s success.