1iota
Sofia Baig has a diverse work experience background. Sofia most recently worked at 1iota as a Project Lead, starting in November 2022. Prior to that, they held the position of Senior Lead at 1iota from January 2022 to November 2022. Sofia also worked at Jimmy Kimmel Live!: Audience Production, where they worked in audience production starting in August 2016. Sofia was employed at Nordstrom as a Sales Associate from July 2013 to November 2021. Additionally, Sofia has experience working in various roles at Jimmy Kimmel Live! Back to Brooklyn and Kimmel in Vegas in 2019.
Sofia Baig's education history begins in 2011 when they attended Moorpark College. From 2011 to 2013, they pursued an Associate of Arts (A.A.) degree, although their field of study is unspecified. In 2013, they transferred to California State University, Northridge, where they completed their Bachelor's degree in Communication and Media Studies. Sofia studied at California State University, Northridge from 2013 to 2017, obtaining a Bachelor of Arts (B.A.) degree in the field of Communication and Media Studies.
1iota
In 2002, identifying a need to bring passionate fans to televised events, Rob Crawford and Ben Biscotti founded 1iota out of a small office in West Hollywood. In the 12 years following, 1iota has grown from a 2-man company to a full-scale national operation with offices on both coasts, and over 150 active employees. In that time, 1iota has grown its membership to over 1.2 million registered users. The heart of 1iota's business is Audience Casting. Producers hire 1iota because they know we will bring the best, most passionate, most socially-engaged fans to their productions. The NFL Draft, the MTV VMAs, the iHeart Radio Festival, Jimmy Kimmel Live – they're all very different, but have one core need in common: great energy from passionate fans. That's what we bring; and since we're hired by the production, we get to offer these experiences to fans absolutely free. In 2013, 1iota opened its 1iota Events division, offering a 360-degree event solution for clients. Our 12+ years of experience with productions of all sizes and styles, coupled with our unique ability to deliver the right audience and social media impact, position us to produce top-tier events in unparalleled fashion. From conception to completion, or any logistics in between, 1iota Events is the answer to your Event Production needs. In 2014, ‘1iota Presents’, an original creative content development and in-house production department was born out of a growing need for fan/consumer focused digital content. With unique accessibility to fans both online and on the ground, 1iota can strategize, create & produce original digital content to help socially magnify and market your show or event. Content can be white labeled for internal brand release or selectively released through the 1iotaPresents YouTube platform.