Johnny Burke currently serves as the Director of CRM and Loyalty at 1/ST Technology - Xpressbet and AmTote International. In their previous roles at companies like Bally's Interactive and Churchill Downs Incorporated, Johnny has shown a strong focus on increasing customer retention and maximizing ROI through tailored marketing campaigns. With a background in social media marketing and a Master of Business Administration in Marketing, Johnny has a proven track record of success in developing and executing strategies to drive customer engagement and loyalty.
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1/ST Technology - Xpressbet and AmTote International
We are 1/ST Technology - A fully integrated racing and gaming technology company providing solutions that drive pari-mutuel and fixed-odds wagering worldwide. A leading technology and services provider to the North American pari-mutuel wagering market, with services that include the horse racing industry’s most comprehensive and user-friendly wagering website/platform allowing customers to wager from a computer, phone, or mobile device. Ongoing commitment to the growth and success of the global racing industry through B2C and B2B product innovation, extensive professional services offerings, the broadest integration of hosts for commingled pari-mutuel, and fixed odds, and the continued evolution of the preeminent totalizator systems in the world. Our premier brands include AmTote (amtote.com), Xpressbet (xpressbet.com), 1/ST Bet (1stbet.com) and PariMAX (parimax.com).