Yamina Ketfi

Yamina Ketfi has over 28 years of experience in the media and advertising industry, with a long tenure at 20 Minutes France since October 2006, where roles have included Directrice du développement commercial, Directrice commerciale en charge du développement, and Directrice commerciale, among others. Prior to this, Yamina worked at Optimum Media OMD Group from January 1995 to September 2006, serving as Média Acheteur presse and Acheteur presse, specializing in press buying. Yamina's expertise spans commercial development and media buying, contributing significantly to strategic growth in advertising sectors.