Claudia Brandía Vivancos

Head of Brand Partnerships / Fashion Buyer at 21 Buttons

Claudia Brandía Vivancos has a diverse range of work experience. Claudia began their career at Aluminios del Baix as an Administration and Finance employee from February 2010 to August 2010. Claudia then worked at La Perla as a Finance and Accounting Assistant from September 2010 to February 2011. Claudia then transitioned to Grupo Planeta, where they served as a Marketing and Marketing Online Assistant from March 2011 to June 2012, supporting the Marketing Manager in Booket and Austral.

In 2012, Claudia joined DESIGUAL and held various key account management positions. Claudia initially worked as a Key Account Manager Assistant for Department Stores France from June 2012 to June 2013. Claudia was responsible for French accounts at Galleries Lafayette and Le Printemps, as well as Arabic accounts in Jordan, Lebanon, Qatar, Morocco, and the UAE. From June 2013 to April 2015, they worked as a Key Account Manager Junior for Department Stores Europe & Arabic countries, focusing on the Kids, Man, and Home categories. Claudia analyzed business needs, identified opportunities, built strong customer relationships, and collaborated with stakeholders to make informed decisions.

From April 2015 to August 2018, Claudia held the position of Senior Key Account Manager - Department Stores Europe at DESIGUAL. Claudia was responsible for international accounts in France, Belgium, Eastern EU, Arabic countries, and e-tailers. Claudia served as the primary relationship owner for top-tier global client accounts, aiming for retention and growth.

In 2018, Claudia joined 21 Buttons as the Head of Brand Partnerships / Fashion Buyer. Claudia'sresponsibilities included formulating a new subscription business model, developing contracts and commercial agreements, and implementing best practices to accelerate the growth of 21 Buttons subscriptions. Claudia also managed a buyers team, negotiated with brands, and collaborated with various departments to align goals. While at 21 Buttons, Claudia also held the role of Senior Business Developer from August 2018 to July 2019, where they focused on brand collaborations and building strong partner relationships in the Spanish and French markets.

In April 2021, Claudia briefly worked at XX as a Digital Marketing Director. Claudia then moved to their current position as the Marketing & E-commerce Director at Ketterer Pan Alemán in the same year.

Claudia Brandía Vivancos completed their education in a chronological order. Claudia started by attending Lycée Français de Gavà from 1993 to 2008 where they earned diplomas in French. Next, they studied at Universitat Ramon Llull from 2008 to 2012 and obtained a GRADO degree in Business Administration and Management. Lastly, they pursued a Master's degree in Marketing and Sales Management from 2012 to 2013 at Instituto Europeo de Posgrado - IEP.

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