23 Broadway
Tonia Z. is an experienced marketing professional currently serving as the Head of User Acquisition at 23 Broadway since July 2025. Tonia's previous roles at Nexo included Demand Generation Lead, Performance Marketing Lead, and Senior Performance Marketing Manager, where responsibilities encompassed developing company-wide OKRs, driving business growth through innovative acquisition channels, and leading comprehensive marketing campaigns globally. Prior to Nexo, Tonia gained expertise as a Performance Marketing Specialist at Remix Second Hand, driving strategies and managing campaigns across multiple platforms, as well as at Accella Digital, where Tonia oversaw large-scale campaigns and performance reporting. Tonia started a career as an Account Executive at Ad Academy, focusing on managing online marketing campaigns. Tonia holds a Bachelor's degree in Public Relations, Advertising, and Applied Communication from New Bulgarian University.
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23 Broadway
Connect with high intent iGaming players worldwide. 🎰 🤝 🌎 We are an iGaming performance marketing agency specialized in high quality player acquisition for gaming operators in North America and Europe. 🏆 Our team has successfully managed over $20 million in profitable media spend in the iGaming industry and by analyzing hundreds of data points and the end-to-end user journey, we're able to find high intent users and convert them to your brand.