23XI Racing
Emily Schmidt currently serves as the Marketing and Communications Coordinator at 23XI Racing since February 2024. Prior to this role, Emily worked as a Creative Marketing Associate at Kooks and as a Website Design Consultant for Robert Yates Racing Engines, where responsibilities included capturing social media content and designing promotional materials. Other notable experiences include internships and positions at Walt Disney World, Target, and the University of Northern Iowa, focusing on marketing, communications, and customer service. Emily holds a Bachelor’s Degree in Marketing and Graphic Design from the University of Northern Iowa, earned in May 2022.
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23XI Racing
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23XI Racing – pronounced twenty-three eleven – was founded by NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin in 2020. Rising NASCAR stars Bubba Wallace and Tyler Reddick are the team’s drivers. 23XI Racing’s No. 23 Toyota Camry made its NASCAR Cup Series debut at the Daytona 500 on February 14, 2021, at Daytona International Speedway. The team then expanded to add a second full-time entry with the No. 45 Toyota Camry and occasional third car entry with the No. 67 Toyota Camry.