23XI Racing
Lia Esposito is an experienced digital marketing professional currently serving as the Digital Marketing Manager at 23XI Racing since May 2023. Previously, Lia held multiple roles at LendingTree from May 2021 to April 2023, including Brand Coordinator, Content and Partnerships Coordinator, and Social Media Strategist, where expertise was applied in managing social media strategies for acquired brands. Prior experience includes serving as Social Media Director at Rehearsal Club, where Lia developed a marketing strategy for social media rebranding, and working as a Raft Guide at Whitewater from June 2019 to December 2020. Lia holds a Bachelor’s Degree in Media and Journalism with a focus on Advertising and Public Relations from the University of North Carolina at Chapel Hill.
23XI Racing
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23XI Racing – pronounced twenty-three eleven – was founded by NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin in 2020. Rising NASCAR stars Bubba Wallace and Tyler Reddick are the team’s drivers. 23XI Racing’s No. 23 Toyota Camry made its NASCAR Cup Series debut at the Daytona 500 on February 14, 2021, at Daytona International Speedway. The team then expanded to add a second full-time entry with the No. 45 Toyota Camry and occasional third car entry with the No. 67 Toyota Camry.