Jarrar Shah is an accomplished entrepreneur and business leader with extensive experience in various sectors. As the CEO and Founder of 24SEVEN since 2016, Jarrar is dedicated to aggregating and digitizing mom-and-pop (kiryana) stores in Pakistan under the brand Apni Dukan, enabling the distribution of FMCG, produce, and digital financial services. Since 2007, Jarrar has also owned Powerhouse Electronics, an electronics and appliances retail business in Lahore, which is set to launch an e-commerce portal for nationwide reach. Previously, Jarrar served as a Director at Bridge Asia Financial Services from 2009 to July 2019, where involvement in the financial advisory and business development team facilitated project financing and debt restructuring for clients across multiple sectors, including textiles, healthcare, cement, and telecom. Jarrar holds a BA in Economics and Political Science from the University of Michigan, complemented by education at Aitchison College.