Calista Reyes

Calista Reyes is an experienced professional in the fields of product design and economics, currently serving as an Associate at 25m Evolve since June 2024. Previously, Calista was part of the founding team at Orb, contributing to go-to-market strategies for scalable infrastructure in usage-based billing, backed by prominent venture firms Greylock and Menlo Ventures. Additional experience includes roles in growth equity at Norwest Venture Partners and business analysis at West Monroe. Calista has also worked as a consultant for DIALOGUE and Stanford Marketing, as well as a design researcher focused on education technology access in the Philippines at The Stanford Center of Design Research. A background in strategy consulting was gained at Artemis Connection. Calista holds a B.S. in Product Design and Economics from Stanford University.