Facundo Ahumada

Facundo Ahumada is a skilled professional in performance email marketing and owned media, with current roles at 25Watts as a Performance Email Marketing specialist for Naranja X and at Infracommerce Latam as an Owned Media Analyst for Topper Argentina. Responsibilities at 25Watts include designing and executing digital marketing campaigns focused on owned media, while prioritizing continuous optimization and identifying key opportunities for campaign effectiveness. At Infracommerce Latam, oversight of automation campaigns and transactional emails is a key focus, complemented by advanced CRM segmentation and strategic recommendations based on metrics. Previous experience includes serving as an Email Marketing Specialist at Grupo Newsport, where email designs and audience segmentation were prioritized, along with a background in customer service managing social media and customer retention efforts. Educational credentials encompass degrees in Graphic Design, Marketing, and Digital Marketing, along with specialized training in Email Marketing.