Suzane Veloso (She/her)

Suzane Veloso is the Vice President of Marketing & Communications / CMO at Falconi. Before joining Brazil’s leading management consultancy in January 2022, she held key leadership roles in Fortune 500 organizations, including Walmart—where she served as Senior Director of Corporate Communications for Latin America at Walmart Global eCommerce—and Telefónica, as Global Director of Communications at the digital company Terra.

Recognized for her expertise in (re)positioning brands across the B2B, B2B2C, and B2C sectors, she has also held senior positions at globally awarded advertising agencies within the Omnicom and WPP groups. It is worth highlighting a long-standing collaboration with Latin American advertising leader Nizan Guanaes, first at DM9—the three-time Cannes Agency of the Year, acquired by Omnicom’s DDB Worldwide—and later as a member of the board of executive directors of Grupo ABC.

In parallel, she has served as a board member at startups Omnilogic and DayWay, held a seat on the Retail Council of the São Paulo Trade Association, and mentored several executives. She has also invested in two different PR agencies: InfoCorp and Thoth.

Communicating in English, French, and Spanish, in addition to her native Portuguese, she began her career as a news reporter at O Globo, shortly before graduating from the Federal University of Rio de Janeiro. Although she transitioned from journalism to marketing, she remains an active contributor to media outlets such as Época Negócios and Folha de Pernambuco, writing columns on marketing, reputation, and business transformation.