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Richard Chapman is an experienced professional in conversion rate optimization and digital marketing, currently serving as the Head of Experimentation at 26PMX since July 2023. Previously, Richard held multiple leadership roles at Impression, including Head of CRO, where responsibilities included establishing the CRO service offering and leading the CRO team. Richard contributed significantly as the Director of Web & Conversion at ClickThrough Marketing from May 2011 to September 2020, overseeing web development, CRO, and analytics. Educational credentials include a Certificate in Complete Digital Marketing from The Institute of Direct and Digital Marketing and a Diploma in Hospitality & Business Management from University College Birmingham, along with additional training in audio engineering and music industry studies.
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An award-winning media & digital experience agency. We use intelligence and imagination to help brands create experiences that deeply connect with their customers, deliver powerful results and accelerate their position in the digital-first world.