Ali Hofflich Edmiston

Ali Hofflich Edmiston is an accomplished marketing professional with extensive experience in search engine marketing (SEM) and digital strategy. Currently serving as the Sr. Director of Paid Search at 2U since July 2024, Ali previously held the position of Sr. Manager of Paid Search at Ovative Group, driving strategies for significant e-commerce and store revenue. Ali's career also includes roles as a consultant for multiple clients, Director of Search Marketing at Kaplan Professional, and SEM Account Manager at Zeta Interactive, where management of teams and campaign optimization were key responsibilities. Ali possesses a Bachelor of Arts degree in Foreign Languages from New York University.