Zade Bester

Zade Bester is a seasoned digital marketing professional with extensive experience in paid search and campaign management. Currently serving as a Senior Paid Search Specialist at 2U since December 2021, Zade previously held key positions including SEA Campaign Manager at Social Lab Group and Digital Manager at bOnline Limited, where responsibilities encompassed managing client relationships and overseeing digital marketing strategies. Zade's journey in paid search began at Inversion Marketing as an Account Executive, and earlier work includes roles as a Brand Manager at Fanport.co.za and Advertising Assistant at Independent Online (IOL). Zade holds a Postgraduate Diploma in Business Management with a specialization in Marketing and a Bachelor’s Degree in Social Science from the University of Cape Town, complemented by experience coaching rugby at South African College High School.